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Top Rated Mortgage Marketing Engine

Surefire CRM amplifies marketing efforts and empowers mortgage marketers to deliver borrowers to loan officers again and again. And for that reason, lenders and independent brokers love Surefire.

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Mortgage Content Library

Surefire CRM offers a rich collection of compliance-ready content pieces carved specifically for mortgage professionals. Our in-house experts continually refresh the library with timely, market-driven content that ensures your material never gets outdated.

Marketing Automation

Through its streamlined and intuitive workflows, Surefire CRM simplifies marketing automation and communication process, efficiently distributing leads, nurturing them, and ensuring repeated successful business all from a single platform.

Manage Contacts

Surefire CRM provides a personalized, immersive experience for loan officers to cultivate lifelong clients. Tools like milestone tracking allow mortgage professionals to stay informed about their client’s journey, enabling precise, timely communication.

Landing Pages

The Surefire CRM is equipped to create highly engaging, conversion-optimized landing pages. These pages transform website visitors into tangible leads that can open doors to new business opportunities.

Email Marketing

Surefire CRM’s automated email marketing tool, with it’s massive mortgage marketing library, allows loan officers to maintain continuous communication with borrowers, ensuring they are informed and nurtured properly, fostering long-term relationships.

Social Media Content

Surefire CRM not only extends its marketing prowess to social media platforms but also offers a wide range of social messaging content. It empowers mortgage professionals to establish a strong, cohesive brand story across multiple digital platforms.

Supercharge Your Mortgage Game

Stay compliant, stand out

Choose from professionally-crafted, pre-approved content that keeps you safe and informed.

Work smarter, not harder

Set up personalized email campaigns, social media posts, and lead nurturing sequences in a single click.

Stay organized, stay ahead

Manage all your client data, track loan progress, and streamline communication in one central hub.

Free your time to close

Convert leads automatically while you focus on what matters most — building relationships.

Close More Loans

Surefire CRM and Mortgage Marketing Engine lays the groundwork for automating communications throughout the mortgage process. Access workflows designed for the mortgage industry so you can focus on what you do best: closing more loans.

Surefire distributes leads, nurtures them to application, educates and informs through the application and funding process, and provides omni-channel outreach post close to capture repeat business.

Marketing Automation

Surefire CRM’s marketing automation empowers mortgage professionals to enhance the lead generation and nurturing process. Its intuitive tools and workflows help you distribute leads and nurture them efficiently, leading to more closed business deals.

Massive Mortgage Content Library

Unleash the potential of your marketing with access to 1,000+ compliance-ready, ever-refreshing content pieces. Perfect to engage, educate, and persuade potential leads, ensuring a robust lead pipeline.

Additional Features

Client for Life Workflow

This workflow is an innovative tool crafted to foster loyalty and maintain lasting connections with your clients. Surefire CRM precisely tracks and automates touchpoints throughout your customers’ lifecycle, ensuring your brand stays top-of-mind long after the sale.

Blueprints for Success

Surefire CRM’s ‘Blueprints for Success’ is a tailored solution that significantly trims the learning curve and safeguards your return on investment (ROI). You can kick-start your journey with a pre-designed, proven blueprint, then fine-tune to match your specific needs – a perfect balance between guidance and customization.

Compliance-Ready

Compliance is an essential part of the mortgage process. Understanding its significance, Surefire CRM meticulously curates their extensive content library to be compliance-ready. This means the content is vetted for alignment with relevant regulations and laws, ensuring that your marketing activities remain within legal boundaries.

Integration Capabilities

The strength of a CRM lies in its ability to collaborate with the current technological ecosystem. Surefire CRM integrates seamlessly with significant LOS, POS, and Pricing Engines, ensuring a smooth work process. This integration capability creates a unified workspace by amalgamating your preferred tools into one readily usable platform.

Customized CRM

The beauty of Surefire CRM lies in its flexibility to adapt according to a user’s needs and preferences. Users can customize the CRM to create a unique experience that matches their work process and brand identity. This customization elevates Surefire CRM from a standard tool to a personal assistant for every individual user.

Risk Education

When adopting a new CRM system, risks such as unproven content, ineffective campaigns, and expensive A/B tests are a concern. Surefire CRM mitigates these risks by equipping you initially with a proven system that guarantees effectiveness right out of the gate. It also grants you the freedom to edit and modify, providing a stable starting point and the flexibility to adapt as needed.

Ready to begin your journey?

Take the next step and discover why SNMC is the perfect place to build a rewarding career in the mortgage industry.