Congratulations to the SecurityNational Mortgage MARKETING TEAM for being chosen as a SAMY (Sales and Marketing Teams of the Year) award recipient.  Each year ambitious individuals and teams are chosen and given this prestegious honor.

Sam Urie, SAMY Award founder and a former sales/marketing road warrior, applauded the honorees for their often-unsung efforts for their companies, especially amid the digital revolution that has turned the old face-to-face sales.marketing model on its head.

“Despite all of our digital tools, the most successful marketers know that it is still all about relationships. It’s not simply closing a deal and moving on to the next one,” Urie said. “It’s listening to clients, responding to their needs, following up after the transaction and taking the feedback to heart. On the marketing side, it’s understanding who your potential clients are so well that you can identify who they are, and craft messages that will speak directly to their needs and desires.”

The event was emceed by Ninevah Dinha, editor and founder of the e-publication YOU Magazine. Dinha said in her days as a broadcast journalism, she viewed the sales department of the news outlets she worked for with distrust. After founding her magazine, though, she got a crash course in the tricky world of sales and marketing—and gained a new respect for the professions.

“When I worked in news, there was quite a dichotomy between the news side and the sales side,” she said. “When I launched my own business, it’s obviously an entrepreneurial thing. I had to learn the entrepreneurial side of things. I really have a tremendous amount of respect for what you do as sales people.”

“We are honored to have been chosen as a SAMY award winner,” said David Bollard, Marketing Creative Director at SecurityNational Mortgage Company. “Our marketing team focuses on providing the tools, resources and strategy that Security National mortgage loan officers need to be successful. We love what we do and it shows!”