We believe every milestone matters, especially when it’s 60 years of service and growth. That’s why our parent company, SecurityNational Financial Corporation Nasdaq:SNFCA, rang in the opening bell at Nasdaq on September 24, 2025, as part of our 60th anniversary celebration.
This moment was more than a symbolic gesture. It reflects our past, present, and future, and underscores what it means for you, our clients and partners, in the mortgage world.
A Legacy Built on Trust and Diversification
Since our roots began in 1965 with SecurityNational Life Insurance, we’ve evolved and expanded into multiple segments—life insurance, funeral services, and mortgage origination. While some companies focus on a single line of business, we see strength in diversity—and that strength carries over into how we approach mortgage lending.
By being part of a broader, stable institution, SecurityNational Mortgage leverages shared values and long-term vision. It’s not just about closing deals; it’s about building communities, enabling homeowners, and doing so in a way that sustains through market cycles.
What Ringing the Bell Means for Our Mortgage Business
- Public visibility and accountability
Being listed and participating in Nasdaq’s bell-ringing tradition puts us in the public eye. That means greater transparency, more corporate governance rigor, and a platform to share our story—especially in lending. It reinforces that our mortgage division operates under the same high standards and scrutiny as our sister segments.
The bell ringing isn’t just a celebration—it’s a signal. We’re poised for continued expansion in mortgage originations, bringing innovation, improved services, and deeper market penetration. As we mark 60 years, our mortgage division will continue evolving to serve more borrowers across more geographies.
- Confidence for our clients and partners
When clients choose SecurityNational Mortgage, they’re backed by a company that’s stable, visible, and committed. That adds a layer of confidence: you’re not just dealing with a mortgage office—you’re working with a credible institution with decades of track record.
What This Means for You — Homebuyers, Realtors, and Partners
- More access, more consistency
From first-time homebuyers to experienced investors, our mission remains the same: to deliver competitive mortgage solutions, transparent processes, and dependable service regardless of market conditions.
- Stronger partnership for realtors
Realtors and referral partners benefit from aligning with a brand that holds public accountability and long-term presence. We’re investing in people, systems, and outreach—so you can confidently refer clients and know they’re getting top-tier support.
- Innovation and flexibility
As part of a larger financial enterprise, we can invest in mortgage technology, underwriting tools, and customer experience enhancements. You’ll see us roll out better online tools, faster underwriting, and smarter communications in the months ahead.
Looking Forward
Ringing the Nasdaq Opening Bell is both a celebration and a promise: 60 years behind us, and many decades ahead. For SecurityNational Mortgage, this isn’t just about optics—it’s about recommitting to the mission of homeownership.
If you’re thinking about buying, building, refinancing, or referring clients, now is a great time to reach out. Let’s harness the strength of our legacy and bring your home goals into sharper focus.
Here’s to the next chapter—together.
– The Team at SecurityNational Mortgage / SecurityNational Financial Corporation
In today’s fast-paced world, where apps can deliver dinner in minutes and markets swing by the hour, one investment still stands the test of time:owning a home. While the concept of “generational wealth” might sound lofty or out of reach, the truth is this — every mortgage payment you make, every improvement you add, and every year you hold onto your home… you’re building it.
Whether you’re considering buying your first home or you already have a keychain with your last name on the front door, here’s why homeownership is one of the most powerful tools for creating lasting wealth for your family.
What Is Generational Wealth, Anyway?
Generational wealth is the kind of financial advantage that gets passed down — not just enjoyed in your lifetime, but available to your children, and their children too. This isn’t just about money in a bank account. It can be property, investments, or any asset that grows over time. And real estate is one of the most accessible ways for everyday families to build it.
Why Homeownership Creates Wealth
1. Equity Grows While You Sleep
Every month you make a mortgage payment, a portion goes toward building equity — your ownership stake in the home. Over the years, that equity grows, especially as home values rise. Think of it this way: rent disappears. Equity stays.
2. Value Appreciation Over Time
Homes typically increase in value over the long haul. Even through market dips, history shows that real estate tends to recover and grow stronger — especially when held over decades. That increase in value becomes real wealth you can access through refinancing, selling, or when you pass on.
3. Leverage & Opportunity
With one down payment, you gain control over a large asset. That’s financial leverage — your 10–20% down gives you 100% of the appreciation. Few other investments offer that kind of return.
Real Stories: How a Home Becomes a Legacy
It’s not just about dollars and cents. A home becomes part of your family story:
- A couple buys a starter home and upgrades over the years, using the equity to help pay for their child’s college.
- A grandparent passes down a mortgage-free home, giving their children a head start many never had.
- A family builds wealth by investing in small improvements over time, then uses profits from a home sale to fund retirement or buy a second property.
This is how wealth gets built — quietly, steadily, one generation at a time.
Already a Homeowner? Here’s What You’re Doing Right
If you already own a home, congratulations — you’ve made one of the smartest financial decisions possible. Now, think long-term:
- Can you refinance to a better rate or shorten your term?
- Would a few home improvements raise your home’s value?
- Have you explored turning your home into a rental in the future?
Even if you’re years away from selling or passing it down, the seeds of legacy are already planted.
First-Time Buyer? This Is Your Doorway
For first-time buyers, the idea of “generational wealth” might feel abstract. But here’s what’s real:
- Homeownership puts you in control.
- It sets a foundation for long-term stability.
- And it creates options for your future — whether it’s growing your family, building passive income, or simply having a space that’s truly yours.
Ready to Start or Grow?
Whether you’re just stepping into the world of homeownership or looking to maximize the potential of your current home, know this: The best investment might be right under your roof. Talk to a trusted loan officer, explore your prequalification options, or check out tools like the SNapp Home App to manage the journey with ease. Your future — and your family’s — could begin with a front door key.
Looking to start or strengthen your homeownership journey?
Reach out to your loan officer today —to talk about your goals, your next steps, and the legacy you want to build. Don’t have a loan officer yet?
Find one here.